What your analyst looks at first
Blended ROAS and CAC across accounts
ROAS by channel, what's carrying the results
Effective rate per client (revenue ÷ hours)
Spend efficiency trends over time
4.2×
Blended ROAS, computed from spend
example, computed from your data
Add ad-spend, channel, and hours columns to unlock ROAS-by-channel and effective-rate analysis.