Distribution & Wholesale

Know your concentration risk and where volume is really coming from.

Distributors live and die by a handful of accounts and SKUs. Dashlytics shows how concentrated your revenue is, which lines move, and where a single lost account would hurt.

What your analyst looks at first

Revenue concentration by customer and product
Fast vs. slow movers across the catalog
Trend and run-rate by month
Dead stock and reorder signals
61%
Revenue from top 2 accounts
example, computed from your data

What a generic dashboard tool misses in distribution & wholesale

Distribution has a specific fragility that revenue charts hide: the business can look healthy and be one phone call from a serious problem. A rising revenue line built on two accounts is a different business from the same line spread across forty, and a standard dashboard shows both identically. Concentration is the number that changes decisions here, and almost no generic tool computes it, because it requires ranking customers by share of total rather than by amount.

The columns this needs from your file

You do not need all of these to start. The first three build a working dashboard; each one after that unlocks a specific analysis.

  • Invoice or dispatch date
  • Customer or account name
  • Product name or SKU
  • Quantity
  • Line total or invoice value
  • Cost and stock (unlocks margin and reorder signals)

Messy headers, several sheets in one workbook and mixed date formats are handled on upload, because real exports look like that. Every figure is computed from your rows and reconciles against the source file, and a Data Readiness score tells you how far to trust the result before you act on it.

Frequently asked questions

What is revenue concentration risk?

It is the share of your revenue coming from your largest few accounts. We rank customers by share of total and show what percentage the top two, five and ten represent. A high figure is not automatically bad, but it should be a decision you have made deliberately rather than one you discover when an account leaves.

How do I find slow-moving SKUs?

We compute sales velocity per product across the period and split the catalogue into fast and slow movers, so the lines quietly consuming warehouse space are visible. Adding cost and stock columns turns that from a list into a number: the capital those slow movers are holding.

What columns does a distribution dashboard need?

A date, a customer name and a line value are enough for concentration and trend analysis. Adding product and quantity gives movers and catalogue views. Adding cost and stock on hand unlocks margin and reorder signals.

Add cost and stock columns to unlock margin and reorder analysis alongside concentration.

Try it on your data →See a live demo
← All industries